Principles of marketing are discussed with reference to South Pacific products and services. Topics include: the role of marketing in the organisation and society; the marketing environment; customer markets and buyer behaviour; marketing research; market segmentation and positioning; the marketing-mix; product life cycle; marketing planning and implementation; and the ethical consequences of marketing actions. The marketing function is regarded as a key ingredient in management and strategic planning. Continuous reference is made to both the domestic and international marketplace.
- Lecturer: Sunia Vosikata
The study of organisational behaviour is concerned with the causes of behaviour and the application of this knowledge to understanding the human aspects of organisational systems and their management. The focus is on individuals, on groups, and on organisations as a whole.
- Lecturer: Benedito Waqailiti
This course is designed to provide access to important topics that may not fit well into the
confines of the traditional trimester-length course format. Some such topics represent recent
breakthroughs in knowledge; they will be taught by USP and distinguished visiting staff from
overseas.
- Lecturer: Suwastika Naidu
- Lecturer: Ilima Finiasi
- Lecturer: Vikas Gupta
- Lecturer: Digby Race
- Lecturer: Shavneet Sharma
- Lecturer: Sonal Sharma
- Lecturer: Arvind Patel