An introduction to the marketing of tourism and hospitality goods and services in the South Pacific; identifying target markets and estimating demand; packaging, branding, pricing, promoting, advertising and distribution; consumer and industrial buying behaviour; marketing strategy and planning; marketing research and the marketing environment; implications for society. The course examines how marketing facilitates exchange between individuals or consumers and organisations in order to satisfy the goals of both parties within the tourism and hospitality sector.
- Lecturer: Adi Elenoa Draunidalo
- Lecturer: Marika Kuilamu
- Lecturer: Marica Stephens